Consultancy

Consultancy

It is vital to procure high quality raw material, to define the demand of the market, to provide suitable solution to defined demand, to produce with effective production, to ensure the quality. Our main target is to show different angles in marketing .

a. Food Production: via the long experience in food production, process is designed by focusing on the client demand and quality expectations. Followed by planning of efficient production, applying and improving. Main idea is to settle a philosophy of sustainable and improvable process by sharing every step with the client. So that our clients can accumulate experience in a brain storming session by discussing every topic leading to success. To cut the long word short; we put all the ideas in one bowl to process together with our clients.

b. Product Development: there is always improvement in food industry. Via the communication and the fast excess to information has shortened the life of the new developed products. In these circumstances the demand for new ideas and products has been increased. By market searches, we define the different and preferable (in means of easy to consume or mostly liked) products. After defining the demand in the product range, we share our experience in product developing. Not only by sharing ideas, also with new ingredients, applications we carry on this process to application in the plant and with some promotional tips to marketing the product.

c. Food Product Marketing: Developing the new product, applying in the process we come to the most important part of the chain. Many companies declares their newly developed products as a locomotive without powering them with the suitable engine. In marketing of a new food product; it starts with the positioning and the consumer segmentation of the product. We help our clients to build a strong bridge between the specification of the product and the advantage to the consumer. There is a huge system that should be established behind this bridge. This starts with the raw material procurement, consistency through seasons and periods, quality assurance systems, to achieve a long and sustainable system. This service also includes the CRM system that will be designed for that specific food product and the service departments that are involved. As we have experienced in several project of ours we are willing to share our expertise in your food product or service too.